With inbound marketing, it’s all about bringing potential customers to your website to introduce them to the sales funnel, then continuing to take them on the buyer’s journey through calls to action. But the process has to occur naturally; unlike with traditional, outbound marketing efforts, you are putting quite a bit of control in the hands of your target audience. Fortunately, you have a few easy-to-use tools in your inbound marketing toolbox that can help bring in the good leads.
Many tech experts and industry watchers are projecting that 2015 will be the year when messaging apps become just as important for brands looking to connect with consumers as social networks. These messaging apps are not only expected to grow, but could also start syphoning advertising dollars from the traditional leaders in social media.
Tradeshow season is upon us. RSA, Interop and the Open Networking Summit are just around the corner. As we prepare for each show, the long days, the booth design, the networking events, we can’t forget the most important element of the show: building a relationship between your target audience and your brand. It’s imperative to focus on brand marketing not just during, but before and after any major event or tradeshow. These efforts will build familiarity and trust between the brand and key audiences before the show. While the show itself can be a big event for your brand, the behind the scenes work leading up to, during and after the show is essential to elevating your brand and engaging new followers.
Instagram turned four years old this past October and shortly thereafter surpassed Twitter in number of users – 300 million. A picture is worth a thousand words – or at least more than 140 characters – yet few B2B marketers have effectively incorporated Instagram into their content marketing strategies.
Welcome to 2015! As you catch up on email and get back into the swing of things you, like many others, may be faced with a tough decision – how do I allocate this year’s budget to best maximize engagement and ROI? Taking your marketing game to the next level means making important decisions about where to put your money. Not all activities are created equal, and sometimes, too much in one bucket can lead to diminishing returns.
Dear PR Student,
Not long ago, I was in your shoes (maybe even in your seat), progressing toward graduation and thinking about the next step. Where do you go from here? What is this going to take? Soon enough, you’ll be walking across the stage, grabbing the diploma you’ve worked hard for over the last few years. And once you cross that threshold to “adulthood,” you’ll ask yourself, “What am I going to do with the most expensive piece of paper I’ll ever own?”