We have a problem. “Fake News” is no longer just conspiracy theories being debated in forums on the fringe of the World Wide Web. It has crossed the chasm to mainstream news and is being fueled by massive disinformation campaigns, further driving a wedge not only between people in the U.S., but between communities in countries throughout the world. Read More
Did you know you have the potential to reach millions of people around the world, all while generating qualified sales leads and establishing yourself as a thought leader in your industry? Seem too good to be true, much like a perfect first date? It isn’t. It’s very doable.
Over the past decade, social media has become our go-to source to receive news, communicate with one another and find out what our favorite brands are doing. Then why are so many companies still asking themselves where the ROI is on social media efforts? If you’re among them, we have to ask – have you considered these four things before trying to measure ROI?
According to Hootsuite and WeAreSocial’s Digital in 2017 report, out of the 7.476 billion people in the world, 2.789 are active social media users. That means 37 percent of the world’s population is engaged via social platforms. If these numbers are making you question whether your engagement rates are up to par, nix these 5 common social media mistakes and start to watch your metrics rise.
SAN JOSE, Calif., January 16, 2018 – McGrath/Power, a leading, independent integrated communications agency, has been selected by Silver Creek Valley Country Club (SCVCC), one of Silicon Valley’s most established golf and country clubs, to drive word-of-mouth marketing and grow brand awareness via a comprehensive social media program. Silver Creek Valley Country Club is a state-of-the-art private club serving the Silicon Valley community.
With inbound marketing, it’s all about bringing potential customers to your website to introduce them to the sales funnel, then continuing to take them on the buyer’s journey through calls to action. But the process has to occur naturally; unlike with traditional, outbound marketing efforts, you are putting quite a bit of control in the hands of your target audience. Fortunately, you have a few easy-to-use tools in your inbound marketing toolbox that can help bring in the good leads.
Many tech experts and industry watchers are projecting that 2015 will be the year when messaging apps become just as important for brands looking to connect with consumers as social networks. These messaging apps are not only expected to grow, but could also start syphoning advertising dollars from the traditional leaders in social media.
Tradeshow season is upon us. RSA, Interop and the Open Networking Summit are just around the corner. As we prepare for each show, the long days, the booth design, the networking events, we can’t forget the most important element of the show: building a relationship between your target audience and your brand. It’s imperative to focus on brand marketing not just during, but before and after any major event or tradeshow. These efforts will build familiarity and trust between the brand and key audiences before the show. While the show itself can be a big event for your brand, the behind the scenes work leading up to, during and after the show is essential to elevating your brand and engaging new followers.