Content marketing is continuing to grow into an important element of many brands’ marketing and public relations programs, and video is a valuable resource – it’s quick, personable content that can be easily shared and digested by your audience. If you have it in your budget, I strongly support hiring a professional videographer and/or editor. But if this cost isn’t realistic for your content marketing program at this point in time, and you have the equipment available, handling your own content creation is absolutely doable.

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