Content marketing is continuing to grow into an important element of many brands’ marketing and public relations programs, and video is a valuable resource – it’s quick, personable content that can be easily shared and digested by your audience. If you have it in your budget, I strongly support hiring a professional videographer and/or editor. But if this cost isn’t realistic for your content marketing program at this point in time, and you have the equipment available, handling your own content creation is absolutely doable.
Public relations professionals have always been storytellers; however, the way people prefer to receive information has shifted, placing a higher value on visual content as opposed to written. Visuals are processed 60,000 times faster in the brain than text, so it would only make sense that the age-old method of storytelling transform into what we are now calling storyshowing.