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The Importance of Transparency in the Trust Economy

What’s in the ebook?

You may be familiar with the Trust Economy, but do you really know what it takes to earn a customer’s trust? Find out how you can navigate this new marketplace with recommendations and best practices for building a transparent communications program to resources on assessing how much your target audience actually trusts your brand.

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The Importance of Transparency in the Trust Economy


Learn how your brand, consumer or B2B, can earn customer trust in an economy that treats it as currency.


In today’s economy, where trust is the currency, learning to embrace transparency and authenticity is essential. It’s time to ask yourself, “How much equity does my brand have?”


Copyright 2016 McGrath/Power Public Relations

McGrath/Power is the only Silicon Valley communications agency with the conviction to communicate in new and different ways on behalf of each and every client. We’re committed to changing the way businesses do business through transparent communications. This tenacious approach is derived from more than three decades of experience.


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